What is Sabre Red?

Introducing Sabre® Red™ — your total travel solution to drive customer loyalty and power business performance.

Success in the increasingly complex business of travel requires a careful balancing act between investing in customer service resources while ensuring your agency meets its profitability goals. Focus only on efficiency, and ultimately customer service and loyalty suffers.

Meanwhile, an overextension of resources to drive up loyalty can bankrupt your business.  Creating and maintaining high customer loyalty — while also growing revenue and keeping costs in check – is the essence of value creation for your business.

Sabre Red enables agencies to design and deliver a differentiated customer experience supported through a simplified workflow. Sabre Red threads a sense of the customer and active intelligence throughout every facet of your travel business.

As great value and great service drive greater customer loyalty, engineering your business for optimum performance delivers more revenue and more efficiency.

The result: a business that continually improves and adapts nimbly to airline ancillary fees and other supplier merchandising initiatives, changes in preferred supplier agreements, self-service traveler demands, the challenge of finding agents with GDS format knowledge, or anything else the future throws your way.

Sabre Red includes the capabilities you’ve come to know and love from Sabre – and it includes cool new capabilities we know you’re going to love.